Ford Division · Dearborn, MI United States
Company Description
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This link will open in a new window As one might expect, Ford Division makes Ford Motor 's line of Ford-branded cars, trucks, minivans, and SUVs. Models include the Mustang, F-150 pickup, Focus, Fusion, Ranger trucks, Explorer, and the Escape Hybrid. Ford entered the crossover market -- vehicles that are half passenger car and half SUV -- with the introduction of the Freestyle and the Edge models. The Ford Division also offers a line of commercial trucks, including the F-Series 250 through 750 trucks, the LCF (low cab forward) truck, and E-Series vans. While enjoying success outside North America, the Ford Division is affected by the severe downturn in the North American automotive industry. To read the full description, subscribe now.
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Key Ford Division Financials
| Company Type |
Ford Division Executives
2 executives listed for Ford Division's Dearborn, MI location.
| Title | Name & Bio | Contact |
| VP Ford Customer Service Division | Frederiek Toney | Network |
| General Manager Ford and Lincoln Mercury Marketing | John Felice | Network |
Competition
Competitive Landscape for Ford Division
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Ford Division Competitors
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