Firefly Millward Brown · Westport, CT United States
| 274 Riverside Ave. | Phone: 203-221-0411 |
| Westport, CT | Fax: 203-221-0791 |
| 06880 | |
| United States |
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Company Description
Firefly Millward Brown (formerly Greenfield Consulting Group) wants to light up the world of qualitative marketing research. The company conducts online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. It performs brand awareness and product research for a host of corporate clients including General Motors and MTV Networks. Firefly also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and website analysis. Founded in 1983, the company has 40 global offices and was acquired by research firm Millward Brown in 2002. It rebranded under the Firefly name in 2010.

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Financials
| Company Type | Subsidiary |
|---|
| Fiscal Year-End | December |
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