Experian Simmons · New York, NY United States
Company Description
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This link will open in a new window Experian Simmons, formerly known as Simmons Market Research Bureau, provides market research data across more than 8,000 categories, from automobiles to consumer goods to media choices, as well as demographic and consumer behavior data. It also provides custom market research services and statistical modeling expertise. Experian Simmons is a unit of Experian Marketing Solutions, which in turn is part of risk assessment provider Experian Americas , an arm of UK-based Experian Group . The company was founded by market research pioneer Willard Simmons in 1962, acquired by Experian Marketing Solutions in 2004, and rebranded as Experian Consumer Research in 2008. To read the full description, subscribe now.
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Key Experian Simmons Financials
| Company Type | |
| 2003 Sales (mil.) | $13.9 |
| 2003 Employees | 63 |
Experian Simmons Executives
7 executives listed for Experian Simmons's New York, NY location.
| Title | Name & Bio | Contact |
| General Manager | Ken Wollenberg | Network |
| Chief Behavioral Scientist | Max Kilger | Network |
| EVP Client Service | Craig Harper | Network |
Competition
Competitive Landscape for Experian Simmons
Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The industry is labor-intensive: annual revenue per employee is less than $100,000. To read the full description, subscribe now.Top Experian Simmons Competitors
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