Direct Partners · Marina del Rey, CA United States
Company Description
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Sometimes to get the word out about your brand, you have to be direct. Direct Partners provides direct mail and response marketing services to such clients as 24 Hour Fitness, EarthLink, and PeoplePC. It develops marketing campaigns using print, television, and interactive media in addition to mailings and it offers data collection and analytical services to measure each campaign's effectiveness. The firm operates through offices in London, Los Angeles, and San Francisco. Founded in 1994, Direct Partners is a unit of Omnicom Group 's Diversified Agency Services division. To read the full description, subscribe now.
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Key Direct Partners Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 83 |
Direct Partners Executives
6 executives listed for Direct Partners's Marina del Rey, CA location.
| Title | Name & Bio | Contact |
| CEO and Managing Partner | Skip Reed | Network |
| President and Managing Partner | Jerry McRuer | Network |
| SVP and CTO | Brad Benton | Network |
Competition
Competitive Landscape for Direct Partners
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top Direct Partners Competitors
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