Direct Energy Texas · Houston, TX United States
Company Description
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This link will open in a new window Direct Energy Texas flips the switch for cowboys on the ranch and on the field. The energy retailer sells electric and natural gas service primarily in Dallas, Fort Worth, and Houston. Direct Energy Texas manages accounts and provides customer service to about 1 million residential and business clients. The Dallas Cowboys NFL team is a top customer. In addition to offering electricity derived from fossil fuels, Direct Energy Texas also taps power from wind farm operators like Airtricity, and offers its customers HVAC and other services. The company is one of Toronto-based Direct Energy 's US bases of operations along with Connecticut, Illinois, Michigan, New York, and Ohio. Centrica is the ultimate parent. To read the full description, subscribe now.
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Key Direct Energy Texas Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 138 |
Direct Energy Texas Executives
7 executives listed for Direct Energy Texas's Houston, TX location.
| Title | Name & Bio | Contact |
| President and CEO | Chris Weston | Network |
| VP Finance | Nathan Kroker | Network |
| EVP Customer Operations and CIO | Kumud Kalia | Network |
Competition
Competitive Landscape for Direct Energy Texas
Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.Top Direct Energy Texas Competitors
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