Digitas Inc. · Boston, MA United States
Company Description
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This link will open in a new window This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing services through several operating agencies: Digitas Health, iBase, Prodigious, Worldwide, Webformance, and Publicis Modem (formerly Modem Media). The agency offers Web site design, e-mail management, and demand generation services which enable clients to build marketing campaigns across a wide plethora of media channels. It has conducted work for such big clients as American Express , Kraft , General Motors , Procter & Gamble , and MillerCoors . Digitas was acquired in 2007 by French advertising conglomerate Publicis for $1.3 billion. To read the full description, subscribe now.
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Key Digitas Inc. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 1,740 |
Digitas Inc. Executives
40 executives listed for Digitas Inc.'s Boston, MA location.
| Title | Name & Bio | Contact |
| CEO | Laura Lang | Network |
| CFO | Joe Tomasulo | Network |
| EVP Science and Medicine and Chief Medical Officer | Michael Golub | Network |
Competition
Competitive Landscape for Digitas Inc.
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top Digitas Inc. Competitors
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