Dana Classic Fragrances, Inc. · Saddle Brook, NJ United States
Company Description
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This link will open in a new window Resurrecting established fragrances makes sense to Dana Classic Fragrances. The company makes, markets, and distributes some 50 classic fragrance brands, taking older products that may have fallen on hard times and updating them for current generations of consumers. Among its products are the classic 1970s women's scent Love's Baby Soft, as well as Navy, Toujours Moi, Tabu, and Chantilly. For men, the company sells British Sterling, Canoe, and English Leather, among other brands. Dana Classic Fragrances sells its products through major drug stores, mid-range department stores such as Sears , and other mass-market retailers. The company is owned by the private equity firm Patriarch Partners . To read the full description, subscribe now.
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Key Dana Classic Fragrances, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | March |
| Annual Sales (mil.) | $34.1 |
| Employees | 80 |
Dana Classic Fragrances, Inc. Executives
4 executives listed for Dana Classic Fragrances, Inc.'s Saddle Brook, NJ location.
| Title | Name & Bio | Contact |
| CEO | Emil Giliotti | Network |
| COO | Gina Zimarelli | Network |
| CFO | Joseph Sienkiewicz | Network |
Competition
Competitive Landscape for Dana Classic Fragrances, Inc.
Population growth, particularly among households with children, drives demand in the consumer sector, and economic growth drives demand in the commercial sector. The profitability of individual companies depends on efficient operations and effective sales and marketing. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market. The industry is capital-intensive: average annual revenue per worker is more than $1 million. The industry is about evenly split between the consumer and commercial segments. Both segments are highly competitive, and large companies spend millions to maintain market share. To read the full description, subscribe now.Top Dana Classic Fragrances, Inc. Competitors
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