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Crayola LLC · Easton, PA United States

Company Description

1100 Church Ln.
Easton, PA
18044
United States (Map)
Phone: 610-253-6271
Fax: 610-250-5768
Toll Free: 800-272-9652
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    Because consumers likely have never heard of Binney & Smith, the Crayola maker changed its name as it entered 2007 to reflect its iconic product. A subsidiary of Hallmark Cards, Crayola produces about 3 billion crayons a year, plus other Crayola art products for children, such as markers and craft and activity kits. Crayola also makes Silly Putty, the iconic silicone putty with utility; and inkTank pens and markers for adults. The company's products are packaged in many languages and are sold worldwide. Edwin Binney and C. Harold Smith sold their first Crayola crayons in 1903, when a box of eight cost a nickel. Hallmark bought Crayola in 1984. To read the full description, subscribe now.
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    Key Crayola LLC Financials

    Company TypeSubsidiary

    Headquarters
    Fiscal Year-EndDecember
    Employees1,100

    Crayola LLC Executives

    13 executives listed for Crayola LLC's Easton, PA location.
    TitleName & BioContact
    President and CEOMike PerryNetwork
    VP OperationsPeter RuggieroNetwork
    VP and CFODona FisherNetwork

    Competition

    Competitive Landscape for Crayola LLC
    Growth in the population of children age 12 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, or responding faster to market trends. The electronic gaming console industry is capital-intensive. Toy manufacturers face increasing competition from other sources of entertainment for children, including the Internet, television, and other consumer electronics. To read the full description, subscribe now.
    Top Crayola LLC Competitors
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