Crayola LLC · Easton, PA United States
Company Description
Phone: 610-253-6271
Fax: 610-250-5768
Toll Free: 800-272-9652
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Because consumers likely have never heard of Binney & Smith, the Crayola maker changed its name as it entered 2007 to reflect its iconic product. A subsidiary of Hallmark Cards , Crayola produces about 3 billion crayons a year, plus other Crayola art products for children, such as markers and craft and activity kits. Crayola also makes Silly Putty, the iconic silicone putty with utility; and inkTank pens and markers for adults. The company's products are packaged in many languages and are sold worldwide. Edwin Binney and C. Harold Smith sold their first Crayola crayons in 1903, when a box of eight cost a nickel. Hallmark bought Crayola in 1984. To read the full description, subscribe now.
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Key Crayola LLC Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 1,100 |
Crayola LLC Executives
14 executives listed for Crayola LLC's Easton, PA location.
| Title | Name & Bio | Contact |
| President and CEO | Mike Perry | Network |
| EVP Global Operations | Peter Ruggiero | Network |
| VP Human Resources and Administration | Michelle Powers | Network |
Competition
Competitive Landscape for Crayola LLC
Growth in the population of children age 12 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, or responding faster to market trends. The electronic gaming console industry is capital-intensive. Toy manufacturers face increasing competition from other sources of entertainment for children, including the Internet, television, and other consumer electronics. To read the full description, subscribe now.Top Crayola LLC Competitors
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