Chrysler Canada Inc. · Windsor, ON Canada
Company Description
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It's hard to dodge Chrysler Canada. The company is one of the top sellers of cars and trucks in its domestic market, along with GM Canada and Ford of Canada . The subsidiary of Chrysler sells Canadian-built Dodge light trucks, as well as Chrysler and Dodge minivans and passenger cars, and Jeep SUVs. Chrysler Canada operates three vehicle assembly plants that turn out such models as the Dodge Caravan, Chrysler Town & Country, and Chrysler Pacifica minivans. The company also operates an aluminum casting plant and two parts distribution centers. Chrysler Canada sells its vehicles through about 500 retail dealers. Like its parent, Chrysler Canada sought government aid as the auto industry downturn worsened. To read the full description, subscribe now.
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Key Chrysler Canada Inc. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $1,041.7 |
| Employees | 5,000 |
Chrysler Canada Inc. Executives
10 executives listed for Chrysler Canada Inc.'s Windsor, ON location.
| Title | Name & Bio | Contact |
| Chairman, President, and CEO | Reid Bigland | Network |
| VP Marketing | Mark Bosanac | Network |
| VP Sales | David Buckingham | Network |
Competition
Competitive Landscape for Chrysler Canada Inc.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Chrysler Canada Inc. Competitors
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