CBS Radio Altitude Group · New York, NY United States
Company Description
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This link will open in a new window This in-house ad agency has had a bit of an identity crisis. CBS Radio Altitude Group (formerly known as CBS RADIO Integrated Solutions for a short time in 2006 and Infinity Promotions Group before that), handles all the advertising for the 140 CBS Radio stations in the US. Clients such as Monster , Procter & Gamble , Visa , and Chrysler who buy air time with CBS Radio also have their ads appear on the stations' web sites, billboards, and television stations thanks to a platform launched in 2007 called CBS RIOT (Radio, Internet , Outdoor , Television ). CBS is betting this 4-for-1 deal will help it lure potential clients from rivals such as Katz Media Group . To read the full description, subscribe now.
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Key CBS Radio Altitude Group Financials
| Company Type | |
| 2004 Employees | 30 |
CBS Radio Altitude Group Executives
8 executives listed for CBS Radio Altitude Group's New York, NY location.
| Title | Name & Bio | Contact |
| EVP | Richard Lobel | Network |
| VP Strategic Sales | Michael Hermalyn | Network |
| VP Strategic Sales | Thomas Matthews | Network |
Competition
Competitive Landscape for CBS Radio Altitude Group
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top CBS Radio Altitude Group Competitors
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