Burson-Marsteller · New York, NY United States
Company Description
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This link will open in a new window Burson-Marsteller is a one-stop shop for public relations services. It offers a range of related services, including advertising, brand building, investor and media relations, crisis management, and Internet strategy and Web development. Serving such clients as SmithKline Beecham , American Airlines , and Champion Enterprises , the company operates through nearly 130 offices (including affiliates) in more than 80 countries. Burson-Marsteller was established in 1953 by Harold Burson and Bill Marsteller and joined the Young & Rubicam group of companies in 1979. Young & Rubicam is a subsidiary of media services conglomerate WPP Group . To read the full description, subscribe now.
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Key Burson-Marsteller Financials
| Company Type | Business Segment Headquarters |
| Fiscal Year-End | December |
| Employees | 120 |
Burson-Marsteller Executives
67 executives listed for Burson-Marsteller's New York, NY location.
| Title | Name & Bio | Contact |
| Founding Chairman | Harold Burson | Network |
| Vice Chairman | Donald Baer | Network |
| Vice Chairman | Karen Hughes | Network |
Competition
Competitive Landscape for Burson-Marsteller
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top Burson-Marsteller Competitors
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