Brunswick Boat Group

Knoxville, TN United States

 

Company Description

Brunswick Boat Group helps to keep things afloat as the world's largest builder of pleasure boats (by sales). The company -- a division of billiards, bowling, and boating concern Brunswick Corporation -- oversees the manufacture and marketing of more than a dozen brands of pleasure boats that range from watercraft for bass fishing to luxury yachts. Brands include Cabo (sport fishing), Bayliner (cruisers and runabouts), Boston Whaler (offshore fishing), Lund (freshwater fishing and utility) Meridian and Sea Ray yachts, and Hatteras (yachts and sport fishing boats), to name a few. International retail markets represent a growing one third of sales. Brunswick Boat generates about 25% of its parent's revenues.