Bronco Wine Company · Ceres, CA United States
Company Description
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This link will open in a new window Bronco Wine has been known to buck the system. One of the nation's top wine producers, the vintner makes some 60 labels, including Charles Shaw, Forest Glen, and Coastal Ridge. Operating a 35,000-acre vineyard, the California bulk wine producer has a 61 million gallon production capacity. Bronco Wine created a stir in the wine industry and continues to do so by selling its Charles Shaw brand for $1.99 at Trader Joe's Company locations. (The wine, dubbed "drinkable" by many, quickly gained the nickname Two-Buck Chuck.) To read the full description, subscribe now.
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Key Bronco Wine Company Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 300 |
Bronco Wine Company Executives
7 executives listed for Bronco Wine Company's Ceres, CA location.
| Title | Name & Bio | Contact |
| CEO | Fred Franzia | |
| Co-President | John Franzia | |
| Co-President | Joseph Franzia |
Competition
Competitive Landscape for Bronco Wine Company
Demand is driven by consumer preferences in alcohol consumption and demographic trends. The profitability of individual companies depends on effective sales operations and maintaining low operating costs. Large companies have advantages in exclusive distribution rights in large markets. Small operations can compete effectively by distributing rare and expensive products. The industry is capital-intensive: average annual revenue per employee is about $450,000 for beer wholesalers and $700,000 for wine and distilled spirits wholesalers. To read the full description, subscribe now.Top Bronco Wine Company Competitors
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