Brand Matter LLC · New York, NY United States

Brand Matter uses its gray matter to manage and market consumer brands. The brand management and licensing company owns the Ellen Tracy brand, founded in 1949 and known for dressing professional women in stylish comfort. (Ellen Tracy struggled under several owners in recent years until it was purchased by Brand Matter from Liz Claiborne in early 2008.) Brand Matter licenses the Caribbean Joe Island Supply Co. lifestyle brand of beach-inspired apparel and accessories, such as sunglasses and luggage. The company also advises several defunct retailers whose brands live on, such as The Bombay Company and Linens n Things. Brand Matter is owned by private equity firms Windsong Brands, LLC and Hilco Consumer Capital. To read the full description, subscribe now.