Bluefly, Inc. · New York, NY United States ·(NASDAQ (CM): BFLY)
Company Description
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This link will open in a new window Bargain e-tailer Bluefly aims to fly anywhere but further into the red. The company is an online retailer of designer brand apparel and home accessories for men, women, and teens at prices it claims are 30%-75% cheaper than retail. The Bluefly.com Web site carries more than 50,000 styles from more than 350 brands, including Prada and Calvin Klein . Former chairman Ken Seiff founded the company in 1991 as Pivot Rules to sell golf apparel to young golfers. It discontinued its golf sportswear line and sold its Pivot Rules trademarks to make the transition to an off-price e-tailer. The Bluefly.com site was launched in 1998. Financier George Soros owns about 39% of Bluefly's shares. To read the full description, subscribe now.
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Key Bluefly, Inc. Financials
| Company Type | Public - NASDAQ (CM): BFLY Single Location |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $95.8 |
| 2008 Employees | 88 |
Bluefly, Inc. Executives
14 executives listed for Bluefly, Inc.'s New York, NY location.
| Title | Name & Bio | Contact |
| Interim Chairman | David Wassong | Network |
| CEO and Director | Melissa Payner-Gregor | Network |
| CFO | Kara Jenny | Network |
Competition
Competitive Landscape for Bluefly, Inc.
Demand is driven by fashion and demographics. The profitability of individual companies depends on their ability to design and market attractive shoe models. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully through superior design or marketing. To read the full description, subscribe now.Top Bluefly, Inc. Competitors
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