Beiersdorf AG · Hamburg Germany ·(German: BEI)
Company Description
Phone: +49-40-4909-0
Fax: +49-40-4909-3434
Rankings
- DAX 30
- #444 in FT Global 500
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Beiersdorf is a master of soft sell. Its NIVEA line of skin care products (#1 in Europe) helped the company expand into color cosmetics and shaving products. Other body care brands include such items as Labello, 8x4, Florena, JUVENA, and la prairie. Beiersdorf also makes and markets bandages, surgical gloves, disinfectants, and dermatological skin care products (such as Hansaplast and Eucerin). Under the tesa name, it offers tapes and adhesives for home, office, and industrial settings. German insurer Allianz sold its 44% of Beiersdorf to coffee and cigarette firm Tchibo Holding, to add to Tchibo's 30%. Chairman Rolf Kunisch retired in May 2008; Thomas-Bernd Quaas replaced him. To read the full description, subscribe now.
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Key Beiersdorf AG Financials
| Company Type | Public - German: BEI Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $8,416.1 |
| Employees | 21,766 |
Beiersdorf AG Executives
27 executives listed for Beiersdorf AG's Hamburg, location.
| Title | Name & Bio | Contact |
| Chairman, Supervisory Board | Reinhard Pöllath | Network |
| Director | Gregory Hannon | Network |
| SVP and Chief Underwriting Officer, Lincoln General Insurance | Roger Beck | Network |
Competition
Competitive Landscape for Beiersdorf AG
Because plastic products are widely used in industry and as consumer products, demand depends on the health of the US economy. The profitability of individual companies depends on product mix and production efficiency. Large companies have economies of scale in buying raw materials and in manufacturing commodity products such as bottles and plastic film. Small companies can compete effectively by specializing. The industry is labor-intensive: annual revenue per worker is about $220,000. To read the full description, subscribe now.Top Beiersdorf AG Competitors
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