BILLA AG

Wiener Neudorf Austria

 

Company Description

Although its name might mean cheap shop, BILLA spares no expense in providing a modern, state-of-the-art grocery shopping experience to its Austrian customers. A subsidiary of Germany's REWE-Zentral, the supermarket chain operates about 1,000 locations, each providing a full array of grocery products, including meats, fruits and vegetables, and beer and wine. As the dominant player in the Austrian grocery market, the company prides itself on modern conveniences such as speaking trolleys, electronic price marking, and interactive information kiosks. BILLA also operates stores in Eastern and Central Europe, including Russia and Ukraine. The company was founded in 1953.