Audi of America Inc. · Auburn Hills, MI United States
Company Description
View Audi of America Inc. Locations On A US Map
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This link will open in a new window Audi of America is the US sales and marketing arm of Volkswagen 's AUDI brand. Models available in the US include the A3, A4, A5, A6, and A8, as well as the S Series and the TT Coupe and Roadster. Audi launched its first SUV, the Q7, in 2006, and will launch the Q5 crossover vehicle in 2009. The R8 high-performance sports car debuted in the fall of 2007. Audi of America also offers a range of financial services for leasing and purchasing options through Audi Financial Services and Audi Bank USA. North America accounts for about 10% of AUDI's worldwide sales. To read the full description, subscribe now.
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Key Audi of America Inc. Financials
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Audi of America Inc. Executives
4 executives listed for Audi of America Inc.'s Auburn Hills, MI location.
| Title | Name & Bio | Contact |
| President | Johan de Nysschen | Network |
| COO | Mark Del Rosso | Network |
| Chief Marketing Officer | Scott Keogh | Network |
Competition
Competitive Landscape for Audi of America Inc.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Audi of America Inc. Competitors
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