American Girl Brands, LLC

Middleton, WI United States

 

Company Description

Pleasant Rowland introduced American Girl dolls in 1986 as a historically-themed alternative to Barbie and the Cabbage Patch Kids. Since 1998 her firm has been owned by the maker of both rival dolls, #1 toy manufacturer Mattel. American Girl (formerly Pleasant Company) produces the American Girls Collection of 18-inch, high-dollar dolls, including Addy (an escaped slave) and Rebecca Rubin (a young Jewish immigrant). It also publishes American Girl magazine and American Girl books (more than 135 million copies sold) and sells room décor, clothing, and accessories, including items that match the dolls. Items are sold through catalogs, its website, at about 10 namesake stores, and an outlet store in Wisconsin.