American Girl Brands, LLC · Middleton, WI United States
Company Description
Phone: 608-836-4848
Fax: 608-836-1999
Toll Free: 800-360-1861
More Companies in: Middleton, Wisconsin
More Companies in These Related Industries: Hobby, Toy & Game Stores
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This link will open in a new window Pleasant Rowland introduced American Girl dolls in 1986 as a historically-themed alternative to Barbie and the Cabbage Patch Kids. Since 1998 her firm has been owned by the maker of both rival dolls, #1 toy maker Mattel . American Girl (formerly Pleasant Company) makes the American Girls Collection of 18-inch, high-dollar dolls, including Addy (an escaped slave) and Rebecca Rubin (a young Jewish immigrant). It also publishes American Girl magazine and American Girl books (more than 127 million copies sold) and sells room décor, clothing, and accessories, including items that match the dolls. Items are sold through catalogs, its Web site, at American Girl Place stores, and an outlet store in Wisconsin. To read the full description, subscribe now.
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Key American Girl Brands, LLC Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| 2008 Employees | 1,400 |
American Girl Brands, LLC Executives
22 executives listed for American Girl Brands, LLC's Middleton, WI location.
| Title | Name & Bio | Contact |
| President; EVP Mattel | Ellen Brothers | |
| Owners | Aaron Montano | |
| VP Finance | Bill McAleer |
Competition
Competitive Landscape for American Girl Brands, LLC
Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is highly labor-intensive: annual revenue per worker is between $40,000 and $45,000. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. To read the full description, subscribe now.Top American Girl Brands, LLC Competitors
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