Company Description
Accell Group is much more than a bicycle peddler. The company designs, produces, and markets a variety of bicycles, parts, and fitness equipment to the middle and upper segments of the riding cognoscenti. Its products include children's bikes, specialty touring and racing bikes, stationary exercise cycles, and related parts and accessories. The firm's offerings are marketed under the brand names of Batavus, Ghost-Bikes, Hercules, Koga-Miyata, Sparta, and Winora, among others. Selling its products through specialized retail outlets (bike shops, exercise equipment stores), Accell primarily serves consumers in Europe, with the Netherlands, Germany, and France accounting for about 80% of sales.