D&B Hoovers (Avention OneSource Acquired by Dun & Bradstreet) Solves Your Sales, Marketing, and Research Data Challenges
Whether you are executing account-based marketing, sales prospecting, territory planning or company research, much of the data you need to really understand market and customer opportunities exists outside of your organization, in a maze of external databases, websites, and social media. In fact, the Gartner Group states that poor data quality costs organizations $8.2 million a year on average. Squandered resources, missed opportunities, and inefficient marketing all slice into your company’s bottom line.
With D&B Hoovers – which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform – you have the potential to shorten sales cycles, improve your marketing campaign ROI, and gain the right information for more informed decision making.
We uniquely provide the strongest combination of data aggregation and enrichment, analytics-driven business-focused applications, and a flexible data services approach. These are the elements required to turn data into a strategic revenue driver and growth enabler for your business.
Turning Data into Opportunity Requires Analytical Data
In addition to our aggregated data, we have added an analytics layer that delivers several benefits. Beyond traditional firmographic data (address, phone, etc.), records are enriched with unstructured data such as industry analyst reports and news to deliver a comprehensive understanding of a company’s background and activities. This intelligence allows you to be confident that we are providing you with a current, rich view you can use to make effective sales and marketing decisions.
Business Signals® give you insight into the DNA of an organization. Are they hiring? Launching products? Experiencing legal issues? We help you evaluate if a company is a good fit for your needs and understand their challenges so you can more effectively engage with them.
Enabling Access to D&B Hoovers Data
D&B Hoovers allows you to turn data into an opportunity to drive growth. It also allows you to leverage data to have more valuable conversations with prospects, shorten sales cycles, and grow your business faster
D&B Hoovers easily connects with your existing ecosystems and internal systems (i.e. your CRM and marketing automation platforms). This increases the efficiency of your users and the impact of your initiatives by giving teams across your organization direct access to the same clean, complete, and actionable data from Dun & Bradstreet.