If you don't know what the term Google means, there's a leading Internet search engine you can use to find out. Taking its name from "googol" -- the mathematical term for the value represented by a one followed by 100 zeros -- Google offers targeted search results from billions of Web pages. Results are based on a proprietary algorithm; its technology for ranking Web pages is called PageRank. The firm generates revenue through ad sales. Advertisers deliver relevant ads targeted to search queries or Web content. The Google Network is a network of third-party customers that use Google's ad programs to deliver relevant ads to their own sites. Founders Sergey Brin and Larry Page each have nearly 30% voting control.
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| Income Statement | 2012 | 2011 | 2010 |
|---|---|---|---|
| Revenue | $50,175 | $37,905 | $29,321 |
| Gross Profit | $29,541 | $24,717 | $18,904 |
| Operating Income | $12,760 | $11,742 | $10,381 |
| Net Income | $10,737 | $9,737 | $8,505 |
| Diluted EPS | $32.31 | $29.76 | $26.31 |
| Cash Flow (mil) | 2012 | 2011 | 2010 |
|---|---|---|---|
| Cash at the beginning of the year | $9,983 | $13,630 | $10,197.5879 |
| Net Operating Cash | $16,619 | $14,565 | $11,081 |
| Net Investing Cash | $(13,056) | $(19,041) | $(10,680) |
| Net Financing Cash | $1,229 | $807 | $3,050 |
| Net Change in Cash | $4,795 | $(3,647) | $3,432 |
| Cash at end of the year | $14,778 | $9,983 | $13,630 |
| Capital Expenditure | $(3,273) | $(3,438) | $(4,018) |
| Assets (mil) | 2012 | 2011 | 2010 |
|---|---|---|---|
| Current Assets | |||
| Cash | $14,778 | $9,983 | $13,630 |
| Net Receivables | $8,585 | $6,172 | $5,002 |
| Inventories | $505 | $ | $ |
| Other Income Assets | $36,586 | $36,603 | $22,930 |
| Asset Summary | |||
| Total Current Assets | $60,454 | $52,758 | $41,562 |
| Net Fixed Assets | $11,854 | $9,603 | $7,759 |
| Other Noncurrent Assets | $21,490 | $10,213 | $8,530 |
| Total Assets | $93,798 | $72,574 | $57,851 |
| Liabilities (mil) | 2012 | 2011 | 2010 |
|---|---|---|---|
| Current Liabilities | |||
| Accounts Payable | $2,012 | $588 | $483 |
| Short Term Debt | $2,549 | $1,218 | $3,465 |
| Other Current Liabilities | $9,776 | $7,107 | $6,048 |
| Liability Summary | |||
| Total Current Liabilities | $14,337 | $8,913 | $9,996 |
| Long Term Debt | $2,988 | $2,986 | $ |
| Other Noncurrent Liabilities | $4,758 | $2,530 | $1,614 |
| Total Liabilities | $22,083 | $14,429 | $11,610 |
| Stakeholder's Equity (mil) | 2012 | 2011 | 2010 |
|---|---|---|---|
| Equity | |||
| Preferred Stock Equity | $0 | $0 | $0 |
| Common Stock Equity | $71,715 | $58,145 | $46,241 |
| Equity Summary | |||
| Total Equity | $71,715 | $58,145 | $46,241 |
| Shares Outstanding | 329.98 | 324.9 | 321.3 |