Bass Pro knows how to reel in shoppers. It operates nearly 85 stores in the US and Canada under the Bass Pro Shops Outdoor World banner. Shops sell boats, firearms, equipment, and apparel for most outdoor activities and feature archery ranges, fish tanks, bowling lanes, billiards tables, and dining areas. Bass Pro also lures shoppers to buy with its catalogs, online store, and TV and radio programs. Its first Outdoor World store (in Missouri) has been one of the state's biggest tourist attractions since it opened in 1981. Bass Pro owns Tracker Marine (boat manufacturing) and American Rod & Gun (sporting goods wholesale) and runs an 850-acre resort in the Ozark Mountains. Founder John Morris owns Bass Pro.