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TROPICANA PRODUCTS, INC. Competition

Looking to corner the market on America's breakfast beverage, Tropicana Products wants to reduce the competition to a pulp -- one glass at a time. A subsidiary of soda-and-snack behemoth PepsiCo, Tropicana, the nation's best-selling orange juice, makes the juice at a facility in Bradenton, Florida, and sells it in the US and Canada through its PepsiCo Americas Beverages unit. Tropicana offers a variety of its flagship juices, including reduced-sugar, reduced-calorie, and calcium-fortified versions. Tropicana Pure, which is sold in the supermarket's produce section, is the company's premium juice line. Tropicana also makes Pepsi's Naked Juice and juice for the Dole company under license.

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Year Founded

1947

Annual Revenue (mil)

$548.8