The Folger Coffee Company Competition

As a billion-dollar brand, The Folger Coffee Company is a well-grounded member of the Smucker product portfolio. For the iconic jelly and jam maker, the best part of waking up is Folgers in consumers' cups. Despite rising coffee bean prices and competition always stirring afoot, Folgers is and remains the leading packaged coffee brand in the US. The company's brands include Folgers and Millstone; it is also the licensed manufacturer and distributor of Dunkin' Donuts retail coffee brand. The company's coffee varieties include ground, decaffeinated, whole bean, instant, and a series of flavored coffees that includes chocolate silk, cinnamon swirl, French vanilla, and hazelnut.

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