Kohl's wants to be easy on shoppers and tough on competition. It operates about 1,150 discount department stores in 49 states. Nearly half of its stores are in the Midwest and West, where Kohl's continues to grow while rapidly expanding into other markets. Moderately priced name-brand and private-label apparel, shoes, accessories, and housewares are sold through centrally located cash registers, designed to speed checkout and keep staff costs down. Kohl's competes with discount and mid-level department stores. Merchandising relationships allow Kohl's to carry top brands (
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