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Iceland Foods Group Limited Competition

Iceland Foods Group has unplugged the freezer but still sells plenty of frozen foods. The holding company, once known for freezers and other appliances, runs a chain of some 740 Iceland-banner supermarkets and 50 Cooltrader stores in the UK. Its chain is in the process of opening new stores, including locations in defunct Woolworths outlets. Iceland Foods entered the general groceries market, but has found more success in retailing frozen and chilled foods, most of which are low one-price private-label convenience items. The company's senior management team, which includes CEO Malcolm Walker, and three equity investors acquired 77% of the company for £1.5 billion ($2.4 billion) in 2012. Iceland management now owns a 43% stake.

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Grocery Stores & Supermarkets
Retail Sector
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