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GENERAL MILLS, INC. Competition

General Mills gets its Kix vying for the top spot among cereal makers. Every year it jockeys with Kellogg to be #1 in that market with a brand arsenal that includes kid-friendly Kix, as well as Chex, Cheerios, Lucky Charms, and Wheaties. Not just a cereal maker, General Mills is actually one of the largest food companies in the world. Some of its #1 and #2 market-leading brands are Betty Crocker dessert mixes, Gold Medal flour, Green Giant vegetables, Pillsbury cookie dough, and Yoplait yogurt. Although most of its sales come from the US, General Mills is trying to grow the reach and position of its brands around the world.

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Year Founded

1928

Annual Revenue (mil)

$17909.6