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GENERAL MILLS, INC. Competition

General Mills gets its Kix vying for the top spot among cereal makers. Every year it jockeys with Kellogg to be #1 in that market with a brand arsenal that includes kid-friendly Kix, as well as Chex, Cheerios, Lucky Charms, and Wheaties. Much more than a cereal maker, General Mills is one of the world's largest food companies. Some of its #1 and #2 market-leading brands include Betty Crocker dessert mixes, Gold Medal flour, Green Giant vegetables, Pillsbury cookie dough, and Yoplait yogurt. While most of the firm's sales come from the US, General Mills is working to extend the reach and position of its brands globally. It picked up natural foods maker Annie's in 2014.

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Year Founded

1928

Annual Revenue (mil)

$17,909.6