Epocrates, Inc. Competition

Epocrates is taking the desk reference off the desk and putting it on a PDA. The firm provides clinical information and tools to healthcare professionals via iPhones, BlackBerrys, and other smartphones. Epocrates offers drug information through its free subscription service. It also offers marketing and interactive services such as DocAlert clinical messages (product news and alerts to healthcare professionals) and Virtual Representative Services (drug detailing and sampling, patient literature delivery, and tools to contact drug manufacturers, for pharmaceutical sales reps). Epocrates also conducts market research programs to survey healthcare professionals. The company was bought by athenahealth in 2013.

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