EDWARD D. JONES & CO., L.P. Competition
Other financial firms may try to expand their presence, but it's going to be difficult to keep up with the Joneses. The principal subsidiary of The Jones Financial Companies, retail brokerage Edward D. Jones & Co. (better known by trade name Edward Jones) operates more than 12,000 branch offices located throughout the US and Canada. Edward Jones, which advocates a conservative investment strategy, sells securities and insurance products and distributes mutual funds to nearly seven million retail clients. The company's investment banking practice underwrites corporate and municipal bonds.