Beiersdorf, Inc. Competition

Beiersdorf loves the skin you're in and wants to improve it, one product at a time. Part of Beiersdorf AG's Americas business, the US subsidiary makes and markets skin care brands NIVEA, Aquaphor, and Eucerin. While Beiersdorf, Inc. was founded in 1960, its flagship product NIVEA was developed back in 1911. Named from the Latin word "nivius" meaning "snow white," NIVEA provides the foundation for Beiersdorf's products portfolio. The company also discovered Eucerin, the industry's first water-in-oil emulsifier, at the turn of the century. Beyond body care, the NIVEA lineup extends to lip balms, facial creams, and men's grooming products, sold through grocery stores and mass merchant retailers, such as Target.

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