"Avon calling" -- calling for a younger crowd, overseas reps, and improved global operational efficiencies. Avon Products, the world's top direct seller of cosmetics and beauty-related items, is busy building a global brand and enticing more consumers to buy its products. Direct selling remains its modus operandi; sales also come from catalogs and a website. Its lineup includes cosmetics, fragrances, toiletries, apparel, home furnishings, and more. Avon boasts more than 6 million independent representatives worldwide. With sales and distribution operations in more than 100 countries, nearly 90% of sales come from outside the US. Avon is working to transform its business amid falling sales and profits.
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