Part convention, part party, SXSW (South by Southwest) helps give Austin, Texas, its reputation as a fun town. SXSW hosts festivals, conferences, and tradeshows for music, film, and interactive markets. It showcases new movies, the next techie trends, and a smorgasbord of bands, attracting industry professionals, artists, journalists, and fans alike. Major recording and film studios send executives on the look out for new talent (and a good time). The festival showcases about 2,000 musical acts and screens more than 250 films. It hosts about 12,000 music registrants and 17,000 film and interactive registrants. SXSW began as a music festival in 1987; the Film Conference and Interactive Festival debuted in 1994.
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Andy KarpVice President