priceline.com Incorporated
Company Information

priceline.com Incorporated Company Profile

priceline.com would like to name itself the king of online travel. At priceline.com, buyers can "name their own price" for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. Customers can also choose set-price options. With its patented business model, priceline.com generates most of its revenue from travel-related services. In the case of airline tickets and hotel reservations, priceline.com generates sales on the margin, keeping the difference between the price paid by the individual and what priceline.com shelled out for the ticket or hotel room. Founded in 1997, the company operates its business through the Booking.com, priceline.com, rentalcars.com, and Agoda brand names.