800 Connecticut Ave.
Norwalk, CT, 06854 United States
FORTUNE 500 (May 2013)
S&P 500 (March 31, 2013)
#14 in FORTUNE's Fastest-Growing Companies (September 2012)
#218 in FT Global 500 (July 2012)
#473 in FORTUNE 1000 (May 2013)
priceline.com would like to name itself the king of online travel. At priceline.com, buyers can "name their own price" for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. Customers can also choose set-price options. With its patented business model, priceline.com generates most of its revenue from travel-related services. In the case of airline tickets and hotel reservations, priceline.com generates sales on the margin, keeping the difference between the price paid by the individual and what priceline.com shelled out for the ticket or hotel room. Founded in 1997, the company operates five primary brands: Booking.com, priceline.com, Agoda.com, KAYAK, and rentalcars.com.