800 Connecticut Ave.
Norwalk, CT, 06854 United States
#383 in FORTUNE 500 (June 2014)
S&P 500 (June 30, 2014)
#53 in FORTUNE's Fastest-Growing Companies (August 2014)
#142 in FT Global 500 (June 2014)
#383 in FORTUNE 1000 (June 2014)
The Priceline Group (formerly priceline.com) would like to name itself the king of online travel. At website priceline.com, buyers can "name their own price" for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. Customers can also choose set-price options. With its patented business model, Priceline generates most of its revenue from travel-related services. In the case of airline tickets and hotel reservations, it generates sales on the margin, keeping the difference between the price paid by the individual and what Priceline shelled out for the ticket or hotel room. Founded in 1997, the company operates five primary brands: Booking.com, priceline.com, Agoda.com, KAYAK, and rentalcars.com.