Talk about a watchdog! People for the Ethical Treatment of Animals (PETA) works to raise public awareness concerning animal rights and issues; its high-profile campaigns promote vegetarianism and veganism, cruelty-free products, and alternatives to animal experimentation. PETA's Domestic Animal Issues & Abuse Department investigates reports of cruelty towards animals; Caring Consumer 101 publishes lists of companies and charities that do and don't perform animal testing, as well as Animal Times and Grrr! (for kids) magazines. the international not-for-profit organization has some 2 million members and affiliates in Europe and Asia. PETA is funded primarily by member contributions.
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