Patagonia has scaled the peak of the outdoor apparel and accessories business. The company designs and markets rugged clothing and accessories to mountain climbers, skiers, surfers, and other extreme sports enthusiasts and environmentalists who are willing to pay for the Patagonia brand and its environmental ethic. Besides its signature Patagonia line (for outdoor gear and apparel), the company also sells items from sister companies Lotus Designs (paddling gear), Water Girl (women's sportswear), and Great Pacific Iron Works (retails outdoor gear and apparel). Patagonia, owned by
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Yvonne BesvoldVP, Finance
Mike BuschVP, Information Technology
Rose MarcarioCEO, Patagonia Works and Patagonia, Inc.