JUST BORN, INC. Company Profile
Just Born gave birth to marshmallow treats for all occasions. The company makes the popular Easter candy sold under the name Marshmallow Peeps, as well as Peeps Minis, a new year-round treat that's bite-sized. These once-strictly-seasonal candy versions of little chickettes and bunnies come in a variety of colors and flavors. Moviegoers will recognize the company's Hot Tamales and Mike and Ike brands. Other candy treats produced by the company include Just Born Jelly Beans, Teenee Beanee Gourmet jelly beans, and Peanut Chews. Sam Born founded the company in 1923. The family-owned and -operated company is run by co-CEOs Ross Born (Sam Born's grandson) and David Shaffer (Sam's nephew).
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