CELEBRITY INTERNATIONAL INC. Company Profile
Celebrity International keeps kids from running around in their birthday suits. The children's apparel manufacturer operates through three main divisions: Celebrity, Lovespun (private label), and Vitamins Playwear. The company makes and markets bath, play, sleep, and swimwear, as well as bodysuits and sweaters, under licensed and proprietary brands, such as Vitamins Baby, Vitamins Kids, Sahara Club, Beatrix Potter, and Barney for Baby. Celebrity International's apparel offerings are sold through upscale retailers, including
, Lord & Taylor,
, as well as online. Morris Matalon founded the company in 1965, and it continues to be a family-owned and -managed business.
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