Adobe Systems is the house that desktop publishing software built, and now it helps customers create, distribute, and manage digital content from the cloud. One of the top publishing software providers, it has been known for brands such as Acrobat, Photoshop, Flash, and Dreamweaver. Adobe serves customers such as content creators and web application developers with its digital media products, and marketers, advertisers, publishers, and others with its digital marketing business. A long-time publisher of traditional software packages, Adobe is moving its products to cloud-based versions. Subscriptions account for about 80% of revenue. In 2018, Adobe bought Marketo, a marketing-automation company, for $4.75 billion.