Zynga Inc.
Company Information

Zynga Inc. Company Profile

Zynga lets players connect with their inner mob boss, farmer, and poker champ. The company is a leading social game developer with titles such as Mafia Wars, FarmVille, and Zynga Poker. It offers the games online for free primarily through Facebook, but also on its own website, with 240 million monthly active users in more than 175 countries. Players use a credit card or a service such as PayPal to buy virtual currency to purchase in-game virtual goods that enhance, extend, or accelerate gameplay. Less than 10% of revenue comes from advertising, while 36% comes from outside the US. Zynga was founded by CEO Mark Pincus, who fashioned the name after his late dog Zinga. The company began trading on the NASDAQ in 2011.