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ValueVision Media, Inc. Company Profile
Shopaholic insomniacs tune to ValueVision Media's live, 24-hour, at-home shopping channel. Its ShopNBC unit, which trails industry leaders QVC and HSN, sells jewelry and watches (more than 50% of sales), home goods and electronics, beauty and fitness products, and apparel and accessories. The shopping network reaches more than 79 million homes throughout the US via cable and satellite TV. Programming is also streamed live on the Web and on various mobile devices, as well as through social networking sites. Typical viewers are women between the ages of 40 and 69 with household incomes that exceed $50,000. ValueVision's e-commerce arm, ShopNBC.com, accounts for a growing portion of the company's sales.
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