The Kroger Co.
Company Information

The Kroger Co. Company Profile

Kroger may be the nation's largest traditional grocer, but it still must watch out for falling prices; Wal-Mart long ago overtook Kroger as the largest seller of groceries in the US. While Kroger has diversified through acquisitions, adding jewelry and general merchandise to its mix, supermarkets still account for more than 90% of sales. The company operates about 3,575 stores, including some 2,435 supermarkets and multidepartment stores, under two dozen banners, in about 30 states. It also runs 790 convenience stores under names such as Quik Stop and Kwik Shop. Kroger's Fred Meyer Stores subsidiary operates about 130 supercenters, which offer groceries, general merchandise, and jewelry, in the western US.