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THE BASKETBALL MARKETING COMPANY INC
Company Information

101 Enterprise Ste 100
Aliso Viejo, CA, 92656 United States
(866) 866-1232
http://www.and1.com

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THE BASKETBALL MARKETING COMPANY INC Company Profile

The Basketball Marketing Company (also known as AND 1) makes fashionable athletic apparel for those who got game. The company sells its basketball wares in more than 125 countries through such companies as The Finish Line, Foot Locker, and Modell's. After initially making its mark with trash-talk T-shirts, the company has expanded its offerings to include shoes, men's and children's apparel, jerseys, bags and accessories. (About 20% of NBA players wear AND 1 basketball shoes.) The company also markets the AND 1 Mixtape Tour. The company was founded in 1993. Its "AND 1" name comes from the term in basketball used when a player gets fouled and scores anyway.