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Information Resources, Inc.
Company Information

150 N. Clinton St.
Chicago, IL, 60661 United States
(312) 726-1221
http://www.iriworldwide.com

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Information Resources, Inc. Company Profile

When products fly off the shelves, this company is watching -- and counting. Information Resources (IRI, formerly SymphonyIRI Group) is a market research and shopper intelligence firm, providing sales data for consumer packaged goods gathered from checkout scanners at more than 95,000 retail locations (excluding Wal-Mart, which doesn't release data) in the US and Europe. In addition to checkout scanner data, it gathers information via consumer panels and offers test marketing services. IRI also offers business intelligence software and tools, and it advises customers on key strategies such as strategic pricing, growth and innovation, shopper marketing, and customer and channel management.