30 Shmotkin Benjamin
Rishon Lezion, Israel
Shufersal (formerly Super-Sol) covers many niches in a small nation. Israel's top supermarket chain (with more than a third of the chain store market), the company operates about 240 stores in three main formats: Shufersal Deal (deep discount stores), Shufersal Big (neighborhood stores), and Shufersal Sheli (120-store neighborhood chain made up of the former brands Hyperneto, Clubmarket, and Hatzi Kupa). The firm is expanding its Zol Po store format (about 25 stores serving large families) and it offers a handful of Alef (ultra-Orthodox) stores. Consumers can also shop via phone, fax, or the Internet (Shufersal Yashir). Israeli investment firm IDB Holding, through its subsidiaries, controls Shufersal.
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