12667 Alcosta Blvd.
San Ramon, CA, 94583 United States
(925) 983-3400
http://www.reply.com
Reply! is here to bridge the gap between advertisers and the prospects they seek. The company collects customer prospects and leads from several online sources; its advertising clients purchase "clicks" on a cost-per-lead basis in the form of what it calls an "auction marketplace." In addition to providing their contact information, the prospects also provide user-submitted insight such as where and when they wish to purchase a particular product. Reply! primarily serves locally targeted advertisers residing in the automotive, home improvement, insurance, and real estate sectors. Reply! has generated more than 700,000 leads and serves some 5,000 advertisers. In early 2010, Reply! filed for an IPO with the