Leeds, West Yorkshire, LS12 2NE England
If you like to get your optical couplers and your fire hoses in one place, Premier Farnell can sort you out. The company is a global distributor of electrical, electronic, and industrial products to more than two million electronics design engineers and other customers. It uses multiple channels -- primarily Web transactions, but also including direct mail, call centers, and a branch network. Premier Farnell's Marketing and Distribution Division (90% of sales) offers electronic components and spare parts. Its Industrial Products Division sells a range of niche products, such as firefighting equipment, vehicle lighting products, through Akron Brass. Customers in the Americas account for nearly half of sales.