150 Armley Road
Leeds, West Yorkshire, LS12 2QQ England
If you like to get your optical couplers and your fire hoses in one place, Premier Farnell can sort you out. The company is a global distributor of electrical, electronic, and industrial products to more than two million electronics design engineers and other customers. It uses multiple channels -- primarily Web transactions, but also including direct mail, call centers, and a branch network. Premier Farnell's Marketing and Distribution Division (90% of sales) offers electronic components and spare parts. Its Industrial Products Division sells a range of niche products, such as firefighting equipment, vehicle lighting products, through Akron Brass. Customers in the Americas account for nearly half of sales.