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MATTEL, INC.
Company Information

333 Continental Blvd
El Segundo, CA, 90245 United States
(310) 252-2000
http://www.mattel.com

MATTEL, INC. Rankings

#403 in FORTUNE 500 (June 2014)
S&P 500 (June 30, 2014)
#403 in FORTUNE 1000 (June 2014)

Top 3 Competitors

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MATTEL, INC. Company Profile

Barbie is the platinum blonde in power at Mattel, the #1 toy maker in the world. Its products include Barbie and Polly Pocket dolls, Fisher-Price toys, Hot Wheels and Matchbox cars, American Girl dolls and books, and various Barney, Ferrari, and other licensed items. Mattel also sells action figures and toys based on Walt Disney and Warner Bros. movies. To satisfy techie kids, Mattel has accessorized Barbie with interactive games, software, and a line of MP3 players. The company has even licensed the Barbie name for eyewear. It also sells games (UNO) and puzzles. Mattel is trying to reduce its reliance on its biggest customers -- Wal-Mart, Toys "R" Us, and Target -- through its own catalog and Internet sales.