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Marvel Entertainment, LLC
Company Information

417 5th Ave.
New York, NY, 10016 United States
(212) 576-4000
http://www.marvel.com

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Marvel Entertainment, LLC Company Profile

Marvel Entertainment's success rests on the strength (and marketability) of its characters. The firm lends its more than 5,000 characters (which include Iron Man, Spider-Man, and X-Men) to publishing, licensing, and film production operations. Through Marvel Worldwide, the company is the #1 comic book publisher with a 40% market share. Marvel earns toy licensing revenues through a deal with Hasbro. Other licensing fees come from character use in consumer products such as clothing and video games. Marvel-produced movies include The AvengersThor, and two Iron Man films. Media giant The Walt Disney Company purchased Marvel at the tail end of 2009 in a deal worth more than $4 billion.