Limited Brands, Inc.
Company Information

Limited Brands, Inc. Company Profile

Limited Brands is as much of a shopping-mall mainstay as food courts and teenagers. The company operates about 2,940 specialty stores throughout North America primarily under the Victoria's Secret, Bath & Body Works (BBW), and La Senza (in Canada) banners, as well as corresponding websites and catalogs. Originally focused on apparel, Limited Brands sold its ailing Limited Stores and Express chains -- leaving the company free to focus on two core businesses: Victoria's Secret and BBW. Limited Brands also owns apparel importer MAST Industries, accessories boutique operator Henri Bendel, apothecary C.O. Bigelow, and The White Barn Candle Co. Limited Brands was founded in 1963 by its chairman Leslie Wexner.